I never considered myself a beauty influencer; am I becoming an aspiring beauty guru? Do you remember my ahMaZing trip to New York City in December 2022 for Laura’s glitz and glamour 25th-anniversary celebration? I received another invitation, this time for the Laura Geller X Wheel of Fortune beauty launch party in New York City.
Twenty-six years in the beauty biz and Laura Geller is still going strong. Don’t stop won’t stop this time, Laura Geller x Wheel of Fortune beauty collection.
The Geller Gal’s mission is to normalize aging and encourage everyone to embrace it. The Laura Geller brand exclusively features women over 40 for advertising and social media. So it’s no surprise the latest campaign features Wheel of Fortune Vanna White.
The Wheel of Fortune limited-edition collection inspired by the famous puzzle game board includes:
Prizewinning Eye Shadow Palette
Dual-Ended Blush + Eyeshadow Precision Brush
Award-winning Spackle Skin Perfecting Primer (a cult favorite)
Kajal Longwear Eyeliner
Modern Classic Cream Lipstick
All influencers attending the event received the entire collection inside a fun Wheel of Fortune game board.
Meanwhile, at the launch party, every attendee got a chance to spin the Wheel of Fortune for beauty prizes. And the sponsors:
Swell Bottle
Better Not Younger
Caswell Massey
Elemis
Sweet Spots Labs
Soirée
As an influencer, who doesn’t love a launch party? Chef’s kiss to Laura Geller, who knows how to throw a soirée. Regarding Soirée, Margaret Josephs, Real Housewives of New Jersey personality and entrepreneur, attended. Why? Celebrity personalities are always a draw, especially when they have their brand to support.
Margaret’s brand includes clothing and this new mocktail called Soirée. I did enjoy the Soirée mocktail. I selected the Cool Breeze; the drinks are low calories, low in sugar, gluten-free, and caffeine-free. The other flavors are Coco Colada, Teajito, and Cool Breeze.
It’s always big fun in the Big Apple, especially mixing like-minded influencers. Many are familiar faces from Instagram. I attended with my plus one, Brenda @inallistforms, whom I met in 2017 at an event.
Don’t forget to check out LauraGeller.com. The website is 30% off, including the Laura Geller x Wheel of Fortune limited-edition collection.
Thank you to Laura Geller’s AS Beauty PR Team, especially Kimberly, for aiding me in my beauty guru journey.
