Hello, Beauties! It’s that time again for event planner me. This September 13th, come to the Athleta NYC MeetUp to jumpstart your athleisure look.
I’m ready to trade in my strait-laced style with the help of Athleta and, of course, with my Forever Fierce sister girlfriends in the Big Apple.
Does anyone remember when women got a bad rap for wearing gym shoes with their suits? You might also recall many of Oprah’s makeovers focused on these ladies called schlumpy and frumpy. Well, no more name-calling and judgment concerning casual dressing.
Is athleisure even a word? This trend was years in the making for acceptance. Was it Jane Fonda’s fitness craze aerobic videos? Perhaps casual Fridays at work? Or is there a more profound shift and meaning to this $78 billion industry?
Fast forward to 2015, when the Merriam-Webster dictionary added athleisure as a word. So, it’s official; athleisure is a term, maybe even a lifestyle, not just a trend.
Athleta was born in 2009 in Sonoma County. It was created by athletes (mostly women) who love the great outdoors. Athleta’s mission is to ignite a community of active, healthy, confident women and girls who empower each other to realize their limitless potential.
Athleta’s five core values:
♥ Movement Matters
◊ Performance Empowers
♥ Design for Life
◊ Sisterhood Elevates
♥ Sustainability Sustains Us
By now, we all know the importance of not leading a sedentary lifestyle. Movement matters.
Reaching your fitness goals doesn’t happen overnight. Take time to appreciate your efforts, whether walking, running, doing yoga, swimming, or whatever your choice. Performance empowers.
Athleta designs clothes that transition from workout to work to weekend because you need pieces that can carry you through your whole day and last for years—design for life.
Athleta is a B Corp. It uses business as a force for good. It is proud of its recognition for putting people together and the planet right up there with profits. Sustainability.
It makes sense for the Forever Fierce group to align with this athleisure company, which focuses on fitness and empowering women and girls.
Check out the in-store perks:
♥ Free Fitness Classes: From Bootcamp to group runs to yoga and more, it’s all free. Just check the schedule at your local store.
◊ Free Hemming: Just a little too long? Get the perfect fit with the always-free hemming on pants, skirts, and dresses.
♥ Fitpro Discount: Enjoy 30% off all full-priced merchandise in stores with the Fitness Professional Discount Program! Just bring certification to your local store to sign up.
◊ Expert Fit Styling: Our stylists are knowledgeable about all things fitness and fashion, and we help you find the best styles for whatever moves you.
♥ Reserve in Store: See something you like online? Reserve it in a store near you.
Are you ready to elevate your fitness goals? How about upgrading your sports gear? Come one, come all, and attend the Athleta NYC MeetUp at 216 Columbia Avenue on Thursday, September 13, from 6 to 9 p.m.
You can RSVP directly to me via email at eugenia@theageofgrace.com or respond to the Forever Fierce Facebook invite before September 7. I look forward to seeing you in the Big Apple.
Oh, I would be remiss in not acknowledging Boostwr designer Sandra Mimran Smith for this NYC MeetUp idea. Fashion illustrator Beth Briggs designed the invite logo.
Thank you for reading. Have a fabulous week!
