Are you interested in taking your brand to the next level? If so, today I will give you tips for upping your style courtesy of award-winning stylist Toi Sweeney and her first ebook, Secrets Of A Well-Dressed Brand.
I learned that the concept of personal branding was introduced twenty years ago by Tom Peters, an American writer who specializes in covering business practices. One of Tom’s quotes that comes to mind is very apropos: “We are the CEOs of our own companies. Me, Inc. To be in business today, our most important job is to be a head marketer of the brand called you.”
Tons of people claim to be stylists and image consultants. And while it’s true that some of these folks have a great sense of style, being a stylist or image consultant goes beyond that. A real expert will know the “why” behind fashion. Stylists know the “how” and tend to work on instinct. They don’t *only* know what looks good.
Toi Sweeney is an award-winning brand image stylist. We met in 2014 at a Polyvore Meetup I organized at the King of Prussia Mall. There, I heard and saw first-hand, at the J.Crew Styling event, that Toi possessed the skills to identify which styles suited my silhouette and everyone else’s.
♥ Toi studied Fashion Design at the Art Institute of Philadelphia. After graduating, Toi worked at QVC, earning the title of Senior Fashion Stylist after 27 years, styling on-air talent and hosts.
Above is one of Toi’s styling commercials for QVC.
♥ Toi is a Telly Silver Award- winner. The Tellies are the premier award, honoring the finest film and video productions, groundbreaking web commercials, videos, movies, and outstanding local, regional, and cable TV commercials and programs. She won a Telly Award for the above QVC Vincenza Commercial shot in Italy.
♥ In May 2017. Toi spoke at the Global Fashion Entrepreneurship Symposium at the Art Institute of Philadelphia with Kristine Detterline, Editor Chief of Philadelphia Style magazine, Mary Doughtery, owner of Nicole Miller Stores, Joan of Joan Shepp Boutique, and Nigel Richards, a menswear designer for 611 Lifestyle.
♥ Earlier this year, in February, Toi provided her expertise to students at Arizona State University. Check out the interview with The Chic Daily. (video ↑)
♥ Toi is scheduled to be the keynote speaker for FemCity Philadelphia on Friday, September 15, 2017.
↑Toi’s Recent Media Coverage:
In May 2017, Toi published her first Apple iTunes e-book, Personal Branding. Please note that the ebook is available for Apple products only. The nine chapters are easy to read, and there are quizzes to help you identify your style.
So, how can you improve your sense of style?
Besides reading Toi’s book below, “Secrets of A Well-Dressed Brand” ($29.99), I am hosting a personal branding session in my home in October. Please let me know if you’re based in the area and would like to attend! There will be a fee to participate, as Toi’s advice will be catered to each guest.
I don’t profess to be a stylist or image consultant, but I understand what works for me. I abide by the following 10 Dos and Don’ts for dressing longer and leaner.
When you purchase Toi’s eBook, you’ll learn all this and more. The book has excellent essential tips and enhancements to take your brand to the next level.
What you say, wear, and do is your brand. What is your brand saying about you? If you need an upgrade or an assessment of your value, let my image/stylist friend help you.
Please let me know in the comments section if you want to attend the one-on-one event with Toi at my home in October.
Have an excellent and stylish week.
She is Fabulous and I wish I lived in your town. Enjoy. .
Neti,
Hi! Yes, I’m sorry that you don’t live closer so you could meet Toi. Hopefully, you can download her e-Book, there are some great tips.