Are you interested in taking your brand to the next level? If so, today I will give you tips for upping your style courtesy of award-winning stylist Toi Sweeney and her first ebook, Secrets Of A Well-Dressed Brand.

I learned that the concept of personal branding was introduced twenty years ago by Tom Peters, an American writer who specializes in covering business practices. One of Tom’s quotes that comes to mind is very apropos: “We are the CEOs of our own companies. Me, Inc. To be in business today, our most important job is to be a head marketer of the brand called you.”
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