Does anybody remember my buzz and excitement about going to the casting agency in New York City in April?  That occasion conjured up memories of my experience in a 2010 Estroven print advertisement.  It also brought dreams of stylists, makeup artists and what will I wear in the fall campaign to the forefront.  Screech, stop, and hold on, why? The Jon James Agency for Chico’s fall campaign said no.

Kate Spade Sequin fringe swing dress; Jon James Agency

Let’s rewind to properly set the stage for this post. The goal of the February 19th launch of the Fierce 50 Group was to get the attention of advertisers, retailers, and agencies that women over the age of 50 are still vital, beautiful, and relevant in the fashion industry. Mission accomplished!

Kate Spade Sequin Fringe Swing Dress

Chico’s came calling to this group of over 50 bloggers across the United States. Many of the West Coast ladies participated in a Chico’s Girlfriend video, while others held styling sessions at their respective Chico’s stores. I was even invited to team up with the magazine Real Simple for a styling event at the New York City Chico’s. Unfortunately, I already had plans to travel with my husband to Pittsburgh.

The Chico's Casting Call

I must say regarding my participation in the Fierce 50 Campaign, I serve on the Fierce 50 planning committee. I’m thankful for the friendships and associations with other bloggers of a certain age. Here is where you learn about anyone getting the opportunities: By the time I received my email from Jon James, I already knew the answer was… no. because of the buzz from the ones selected.

2010 Estroven Ad

I’m not disappointed that Chico’s didn’t choose me. I was incredibly flattered to get the email inviting me to Manhattan. As you may recall, I had three minutes to answer questions about myself and exhibit my personality. The Estroven 2010 selection process was much easier since I used their product and just answered a few questions. And social media followers didn’t play into the equation.

The Jon James Agency did provide me with the list of questions beforehand, so I wasn’t blindsided. My daughter even prayed with me before I went behind the private curtain for my photos and presentation.

Was I clueless or just delighted to think I could be in a national campaign? Was my participation in the first Fierce 50 campaign that got me attention from Chico’s?  Or perhaps there is a growing interest in using real women to represent major clothing lines?

At Chico's casting call at the Jon James Agency
 I am writing down my social media numbers at the Jon James Agency in New York City.

I typically get anxious when asked about my social media numbers. That was the dead giveaway for my non-selection. There is no significant return on investment when one has less than 2000 followers on social media platforms like Facebook, Instagram, and your blog.

It’s good to talk about and understand rejection. It’s life.  We don’t always get what we want when we want it.  I do believe other options will come my way. My blog is a great gift, especially for readers like you who are interested in my adventures.

If I’ve never thanked you, thank you for staying with me on this blogging journey.  I appreciate you.

Have a fabulous, stylish, and healthy week.